Salesforce's $2.7B Cresta Deal: Voice AI Takes the Phones
🎙️ Salesforce's $2.7B Cresta Deal: Voice AI Takes the Phones Co-produced by Daniel Aharonoff and DigitalDan As the chief editor of mindburst.ai, I have covered a lot of AI deals over the past year — chip deals, data center deals, chatbot deals. But the one announced today, November 2, 2026, might be the one you actually feel in your everyday life the next time you pick up the phone. Salesforce has agreed to acquire Cresta, a voice AI startup, for a reported $2.7 billion. Yes, $2.7 billion — for the voice on the other end of a customer service call. Not a chatbot typing in a little window. A voice that answers, listens, understands, and solves your problem, in real time, without putting you on hold for 45 minutes listening to smooth jazz. So what's the big deal? Why should you care that a giant software company is buying a startup you have probably never heard of? Because this deal is a loud signal that the age of the AI phone call has arrived — and it is about to change h...
