# Amazon CEO Andy Jassy Challenges Microsoft and Google in the A.I. Hype Cycle

Is Andy Jassy Right? Is Amazon Starting a 'Substance Cycle' in A.I.?

As the chief editor of mindburst.ai, I am always on the lookout for the latest developments in the world of artificial intelligence. So when Amazon CEO Andy Jassy made some bold claims about the state of A.I., I couldn't help but take notice. Jassy dismissed the A.I. "hype cycle" that companies like Microsoft and Google have been riding and instead proposed a new era of what he called the "substance cycle." But is there any truth to his claims? Let's dive in and find out.

The A.I. Hype Cycle: Are Microsoft and Google Guilty?

According to Jassy, companies like Microsoft and Google have been caught up in what he calls the A.I. "hype cycle." This refers to the tendency of companies to overpromise and underdeliver when it comes to the capabilities of their A.I. technologies. They make grand claims about what their systems can do, but when it comes down to it, the results often fall short.

While it's true that both Microsoft and Google have made some ambitious claims about their A.I. capabilities, it's important to remember that A.I. is still a rapidly evolving field. It's not surprising that there may be some missteps along the way. However, it's also worth noting that both companies have made significant advancements in A.I., particularly in areas like natural language processing and computer vision.

The Substance Cycle: Is Amazon Leading the Way?

Jassy argues that Amazon is moving beyond the hype and into what he calls the "substance cycle." According to him, this means focusing on building real-world, practical applications for A.I. that deliver tangible value to customers. Rather than making lofty promises, Amazon is all about delivering results.

One area where Amazon has made significant strides is in the field of e-commerce. The company has leveraged A.I. to improve its recommendation algorithms, making it easier for customers to find the products they're looking for. Additionally, Amazon has also made advancements in areas like logistics and inventory management, using A.I. to optimize its supply chain and improve efficiency.

The Verdict: A.I. Needs Both Hype and Substance

While it's easy to get caught up in the excitement of A.I. and the potential it holds for the future, it's important to remember that it's still a nascent technology. Companies like Microsoft and Google may have fallen into the trap of overpromising, but that doesn't mean they haven't made valuable contributions to the field.

On the other hand, Amazon's focus on delivering practical, real-world applications of A.I. is commendable. By prioritizing substance over hype, they are setting a new standard for what A.I. can and should do.

In the end, A.I. needs both hype and substance. The hype cycle helps to generate excitement and push the boundaries of what is possible, while the substance cycle ensures that those advancements are put to good use in practical applications. So let's embrace both and see where the future of A.I. takes us.

Join the Conversation: What are your thoughts on Andy Jassy's claims? Do you believe Amazon is leading the way in the "substance cycle" of A.I.? Let us know in the comments below!